Turn Unsold Products into New Sales 🤩✨
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“Something amazing is about to shine through!”
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From the song, “Something Amazing” by Suzan Alakas
For many creative entrepreneurs, after pouring time, energy, and so much loving effort into your products, it’s disheartening to see some of them sit there, untouched. Maybe they didn’t gain traction, or maybe interest just fizzled out. Either way, it feels frustrating to have something valuable just sitting there! (SIGH!)
But don’t worry, your unsold products are NOT wasted efforts. In this article we explore how to repurpose both physical and digital products. Let’s get into it! 🤩
• Originally written: 26 February 2025
• Last updated: 26 February 2025
• Written by: Suzan Alakas
Suzan is Growtharmony’s Founder and Editor-In-Chief. She is passionate about spreading positive, solution-oriented media via songs and other formats - all in an effort to make the world a better place! When Suzan’s not writing, finding leverage points or learning something new, you can find her in the garden, playing in the snow with her family, or in the kitchen cooking up a nourishing meal!
Giving your Products a Second Life! 😊
With a fresh perspective and a few tweaks, you can breathe new life into your unsold product, attract buyers and even sell them for a higher price.
Curious how? 🤔
Well, you’ve come to the right place! 🤗 Let’s explore how to repurpose both physical and digital products so you can maximize what you’ve already created and turn those slow-moving offers into new sales! ✨
The Repurposing Framework 💡
Ok, so before we jump into specific strategies, let’s zoom out and look at three ways to repurpose any offer - whether it’s a physical product, a digital offer, or even a service.
REPACKAGE IT
Bundle it with complementary products, adjust the presentation, or add bonuses to make it more appealing.REPOSITION IT
Shift the messaging to target a new audienceREIMAGINE IT
Keep the core essence of your product and transform it into a new form - such as a digital offer, an experience, or an educational tool!
Now, let’s break these down with real examples so you can apply them to your own business model! ✨✨✨
Repackage: Bundling for More Value
One of the easiest ways to increase the value of an unsold product is to bundle it with related items or services.
• Example: Jewelry Business
A jeweler with unsold bracelets can bundle them into a “Self-Care Set”.
This might include a guided meditation MP3 and a handwritten affirmation card. This expands the offer so it’s not just a bracelet - the jewelry becomes part of an experience!
• Example: Doula Services
If an online birth course isn’t selling as expected, consider bundling it with a printable birth plan template and a one-on-one Q&A call.
This creates a high-value, supportive package rather than a standalone course.
Reposition: Adjust the Message to Attract a New Audience
Sometimes, a product doesn’t sell because it’s marketed to an audience that just isn’t the right fit.
• Example: Candle Business
A candle line originally marketed as “home décor” for a home decorating audience could be repositioned as a relaxation tool for busy moms, with messaging focused on stress relief and self-care.
So in other words, if something isn’t selling, try tweaking who it’s for instead of assuming the product itself is the issue!
Reimagine: Transform It into Something New ⭐️
Some products can take on a completely new form, like:
Turning physical products into digital ones
Or selling the knowledge and experience behind the item, rather than the item itself
• Example: Knitted Goods 🧶
Instead of trying to sell more knit scarves, you could turn the knowledge behind the product into a paid step-by-step knitting tutorial or a live online workshop where customers practice the craft themselves!
(BONUS TIP: If you’re a people person, consider adding behind-the-scenes or VIP access for additional interaction with your customers. Offering an experience around your product makes it even more desirable!)
In Summary: Repurpose, Don’t Reinvent! 😎
So if a product or offer isn’t selling, it doesn’t mean you should give up on it! It just might need a fresh perspective!
Whether you bundle, reposition, or completely reimagine it, there are endless ways to give your work a second chance to shine. ✨
Alright, now over to you!
Take a look at your current products and consider: what could be bundled, repositioned, or transformed into something new?
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