Your brand is not just a logo or a pretty color palette - it's the foundation of how you communicate who you are, what you stand for, and who you are meant to serve. Your brand is your company's identity.

Struggling to make a confident decision? Here is an adaptation of a Tony Robbin's exercise to step outside your normal thought patterns and see solutions from a new vantage point. Let your inner Queen, King, or Magician guide you to a solution. 👑

In his book The Alter Ego Effect, Todd Herman explains how creating an alter ego can help you step into a more confident and empowered version of yourself. This method is used by athletes, performers, and high achievers to overcome self-doubt and step into roles that demand a different kind of energy.

Here’s the thing - self-doubt isn’t just mental; it’s also physiological. And nature can give your physiology the boost it needs to break free!

Different types of Mindset Work with examples