Spotlight On: IDENTITY 👩

Written By Suzan Alakas

Growtharmonic Insights: ✨ October 2024 Edition ✨

From the EDITOR:

Hello 😊 and a warm welcome back to the second edition of Growtharmonic Insights! This is a monthly newsletter by Growtharmony designed to support Women Entrepreneurs and Moms doing AMAZING heart-led work - and accelerate your personal and business growth!

Each newsletter explores a different overarching theme, powerful ways to leverage the theme in our daily lives, and links to go deeper into each topic.


In this issue we explore several ways that you can consciously and intentionally use the concept of IDENTITY for your maximum benefit. How shape your identity to:

  • Create lasting change in your life ✨

  • Make better decisions 💪

  • Attract your ideal clients 🤩

So without further ado, let’s get into this month’s newsletter about Identity!

👩 Identity DEFINED:

Identity:

  • The unique set of characteristics that can be used to identify a person as themself and no one else

  • The condition or character as to who a person or what a thing is; the qualities, beliefs, etc., that distinguish or identify a person or thing

  • The sense of self, providing sameness and continuity in personality over time

https://www.dictionary.com/browse/identity

👩 Leverage Identity in SONGS:

Leverage the innate qualities of repetition and rhythm in songs to shift both your mood and mindset

The song "Change Your Story" is about imagining and writing down a new version of your life. This is a powerful exercise because not only do you get clear on what you want, but you also define who you would need to be to achieve your goals and dreams.

To get started, take a few minutes right now to ponder or write down a few characteristics of the future self that you want to become. ✨

🎶 "Who do you want to be?" 🎶

Read the full lyrics to 'Change Your Story' by Suzan Alakas here:

www.growtharmony.com/blog/change-your-story-lyrics


👩 Leverage Identity to BE MORE SELF-CONFIDENT:

Even though you've had some experience and results in your business, do you have a nagging feeling that you're not as knowledgeable or experienced as you should be?

In his book, The Alter Ego Effect, Todd Herman explains how creating an alter ego can help you step into a more confident and empowered version of yourself by psychologically distancing yourself from your existing perspective. This gives you mental space to choose a different decision than you might have automatically made.

The process is quite simple - you choose your Alter Ego and then create a trigger to "activate" your Alter Ego when needed. Click on the link below to read the 3 simple steps to use the Alter Ego Method to overcome imposter syndrome and show up with more confidence! 💪

https://www.growtharmony.com/blog/overcome-imposter-syndrome-with-alter-ego

👩 Leverage Identity to ATTRACT YOUR IDEAL CLIENTS:

It can feel disheartening when you're constantly fielding inquiries from not-so-ideal clients - people who question your expertise or process, expect you to lower your standards, or don't appreciate your value.

How can you avoid attracting clients like this? Branding plays a huge part! ⭐️

Your brand is not just a logo or a pretty color palette - it's the foundation of how you communicate who you are, what you stand for, and who you are meant to serve. Your brand is your company's identity.

Pause for a moment and consider if your visual and written communication attracts people who are aligned with your mission? (And does it gently repel those who aren't?)

For in-depth examples of how to attract your ideal clients by strengthening your brand, read our blog post about it here:

www.growtharmony.com/blog/attract-your-ideal-clients-with-branding

👩 Leverage Identity to MAKE A CONFIDENT DECISION:

Have you ever caught yourself staring at your screen, avoiding a task, or thinking, “Why can’t I just make a decision?, Where do I start? or I don’t know what to do next…”?

Sometimes all you need to break free from being stuck is a shift in perspective. One powerful way to do that is by taking on the identities of different archetypes - imagining how various “characters” might approach your problem.

For example, embodying a "magician" approach can bring creativity, possibility and out of the box thinking.

Check out this blog post for an adaptation of a Tony Robbin's exercise that you can use to play with different perspectives. Let your inner Queen, King, or Magician guide you to a solution. 👑

www.growtharmony.com/blog/how-to-overcome-indecision-and-stop-feeling-stuck

👩 Identity-inspired OFFER:

Save time, energy, money and frustration by avoiding not-so-ideal clients - with some simple adjustments to your brand visuals and messaging!

Creating a custom brand book for your business is one of the most powerful steps you can take to attract your ideal clients! ✨

Your brand book acts as a guide and decision-making tool, ensuring that your message, values, and visuals remain consistent across platforms. It serves as both a professional presentation of your company, a powerful filter to attract and repel people, and a huge time saver when creating marketing content and sales copy!

If you’re not sure about what to include in your brand book, or need help getting clear on your brand messaging or visuals, we can help! Send us an email to info@growtharmony.com, or send us an inquiry via our contact page.

⭐️ During the month of November 2024, get 25% off of our Brand Book packages! ⭐️

👩 Coming up NEXT MONTH:

Spotlight On: PRIORITIZATION 🔢

In November we will explore the theme of Prioritization!

You'll discover how you can use this strategic force to:

  • Put LESS EFFORT into home maintenance 🤩

  • Feel more BALANCED in your life 🤗

  • Organize your day - to GET MORE DONE ✅

  • And much more!

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You'll also find our uplifting, positive and edu-taining content in a variety of formats:

Have a wonderful nature-filled day! 😊

Suzan Alakas
Next

“Change Your Story” - Lyrics